Stars Gemma Atkinson, Simon Phillips, Martin Compston, Stephanie Leonidas, Billy Murray, Martin Kemp, Craig Conway and others attended the film's premiere at London's Apollo Cinema on Monday. From Black and Blue Films, How to Stop Being a Loser follows James (Simon Philips), a chap who is useless with women but finds his luck changes under the tutorage of pick-up artist and womanising guru, Ampersand (Craig Conway). But as James learns the dark art of seduction he begins to wonder if Ampersand is all he appears to be and questions what would truly make him happy in life. Hilarious chaos ensues in this deliciously warm London comedy in the tradition of Four Weddings & a Funeral.
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